The Complete Restaurateur: A Practical Guide to the Craft & Business of Restaurant Ownership
The Classic, Step-by-Step Guide to Opening your Own Restaurant. Updated 1992 edition by Elizabeth Lawrence.
Options presented upon check-out for 1-3 day delivery
NOTE: Image for reference only. ACTUAL COPY is the 1992 (earlier) edition.
Format: Trade paperback
Condition: vg- condition, minor shelf wear, light edge browning
Pages: 232pp., 1992 edition
In The Complete Restaurateur, Elizabeth Lawrence shows how restaurant ownership can be a possible, profitable dream- if you carefully plan for success.
Whether it's a chic bistro, a retro luncheonette, or an A-list restaurant, this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants, along with revealing anecdotes, this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality, including:
- How to match your restaurant to a profitable market
- Drawing up a realistic business plan
- How to generate high-profile publicity without spending a dime
- The importance of a well-designed kitchen
- How to hire and hang on to a qualified professional staff
Plus checklists, shopping lists, guidelines and advice from successful restaurateurs on everything from beating the competition to meeting your tax obligations.